BRAND CHARACTERISTICS’ EFFECTS ON YEMENI COMPANIES’ WILLINGNESS TO PAY (WTP) A PRICE PREMIUM FOR AUDIT SERVICES
نویسندگان
چکیده
منابع مشابه
Estimating Consumer Willingness to Pay a Price Premium for Alaska Secondary Wood Products
Donovan, Geoffrey H.; Nicholls, David L. 2003. Estimating consumer willingness to pay a price premium for Alaska secondary wood products. Res. Pap. PNWRP-553. Portland, OR: U.S. Department of Agriculture, Forest Service, Pacific Northwest Research Station. 7 p. Dichotomous choice contingent valuation survey techniques were used to estimate mean willingness to pay (WTP) a price premium for made-...
متن کاملConsumer willingness to pay a price premium for standing-dead Alaska yellow-cedar
Alaska yellow-cedar has declined in Southeast Alaska over the past 100 years, resulting in half a million acres of dead or dying trees. The natural decay resistance of Alaska yellow-cedar means that many of these trees are still merchantable. However, the topography of Southeast Alaska is such that selectively harvesting Alaska yellow-cedar may often require helicopter-yarding. This paper tests...
متن کاملWillingness to pay for contract health care services in dairy animals: a payment card study
A study was undertaken in southern peninsular state of India, the Tamil Nadu State, to assess the farmers’ “Willingness to pay” (WTP) for receiving annual health care services to their dairy animals. The districts of the state were categorized as “Livestock developed” (LD) and “Livestock under developed” (LUD) based on initial base line developed. Contingent valuation (CV) approach was used to ...
متن کاملThe impact of brand equity on price premium, brand extension, brand preference and purchase intention
One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
متن کاملBrand equity and willingness to pay for condoms in zimbabwe
BACKGROUND Zimbabwe suffers from one of the greatest burdens of HIV/AIDS in the world that has been compounded by social and economic instability in the past decade. However, from 2001 to 2009 HIV prevalence among 15-49 year olds declined from 26% to approximately 14%. Behavior change and condom use may in part explain this decline.PSI-Zimbabwe socially markets the Protector Plus (P+) branded l...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: IJASOS- International E-journal of Advances in Social Sciences
سال: 2019
ISSN: 2411-183X
DOI: 10.18769/ijasos.592668